IF YOU’RE GOING TO MAKE A CREATIVE STATEMENT,
DON’T MUMBLE

We’re a creative consultancy based in Brisbane, Australia.
We craft and produce brand stories in digital, video, TV, print,
radio and targeted mail pieces.
Why do our campaigns work where others haven’t?
Our work is pertinent to the target market,
but impertinent to the category.

HERE’S WHAT WE DO

96% of consumers find videos helpful for making online purchases. Video on landing pages increases conversion rates by 80%. We shoot and produce great online video.

We understand the art of being visible, memorable and liked. We’re expert in everything from logo creation to style guides and online graphics

We tell brand stories across digital, online video, print, radio, brand design and mailers. Our work is deliberately pertinent to the target market, but impertinent to the category.

Internationally awarded brand storytelling and content creation across earned, owned and paid channels. Rod’s work has been recognised at Effie, A.W.A.R.D, Caples, ADMA, One Show, Folio and Caxton level. Rod’s also judged at New York Festivals and Caples, NYC.

How the elements are arranged can affect site/app/banner/mobile performance by 90%. We know which elements should be placed where.

Small book, huge branding insights: what Rod’s learned working at multiple agencies across multiple client sectors. 

We are experts in infotech marketing – Ai, machine learning, deep learning and social listening.

CLIENT EXPERIENCE

Australian clients

  • AAMI
  • AMP
  • Air Tahiti Nui
  • Ansell
  • Aramis
  • Aristocrat
  • Australian Options Market
  • Becks Bier
  • Big Ben pies
  • Bluepod/Lavazza Coffee
  • Bluescope Steel
  • BP
  • Channel 7
  • Citibank
  • Econappy
  • Emirates
  • Federal Drug Offensive
  • Fox Sports
  • FOXTEL
  • Fujitsu
  • Glad
  • Gregory’s Street Directories
  • Hoyts Distribution
  • Hilton Hotels International
  • Holeproof
  • ING
  • IFAA
  • Intel
  • Johnnie Walker
  • JLL property
  • Kan Tong
  • KLM Royal Dutch Airlines
  • Kirks mixers
  • Konami
  • Lancome Macquarie Bank
  • MySuperFuture
  • Nissan (Corporate and Dealer)
  • NRMA
  • NSW Education Department
  • NSW Maritime Training College
  • Old El Paso
  • Otrivin
  • Ozemail
  • Ozisoft Infogrammes
  • Panasonic
  • Pearson Education Australia
  • Praise
  • P&G (Oil of Olay, Vicks)
  • Red Cross
  • Retail Food Group
  • RTA
  • SAP
  • Sagem faxes
  • Shiseido
  • Smiths
  • Strandbags
  • Sunbeam
  • SUPERCentral super portal
  • Sustagen
  • Thursday Plantation tea tree oil
  • Tooheys
  • Townsends Lawyers
  • Toyota
  • Twisties
  • Westmead Childrens Hospital
  • Westpac
  • Vodafone
  • Zurich

New Zealand clients

  • ACP
  • Agriculture ITO
  • BP NZ
  • Consumers’ Institute
  • Fairfax
  • Les Mills International
  • P&G
  • SC Johnson (Raid)
  • Textilia
  • Tip Top
  • UV Vodka
  • Watties
  • Westpac, all demand generation
  • WWF

Great marketing is pertinent to the audience, impertinent to the category.

MEET OUR CHIEF CREATIVE OFFICER

ROD SMITH ROD SMITH FOUNDER

Before launching green flare in 2007, Rod Smith was Creative Director at Y&R Brands,
Wunderman and Lavender. He’s worked with Saatchi & Saatchi (Sydney), and also ran his
own agency VOOM for 10 years. His awards include Caples, One Show, ADMA, A.W.A.R.D.,
Mobius, Caxton and more. He has a Degree in Anthropology.
As Brand Strategist and Chief Creative Officer, Rod is a highly effective hands-on brand storyteller
across earned, owned and paid channels.
He wrote the cult marketing book Your Brand Is A Duck.

Google gets over 100 billion searches a month. Over half are from mobiles.
Sites without strong mobile versions now score lower in search results in 2017.

JUST ASK.

SEND US A MESSAGE. WE’LL GET BACK TO YOU, FAST.

STAY CONNECTED

ALL OUR LATEST NEWS