96% of consumers find videos helpful for making online purchases. Video on landing pages increases conversion rates by 80%. We shoot and produce great online video.
We understand the art of being visible, memorable and liked. We’re expert in everything from logo creation to style guides and online graphics
We tell brand stories across digital, online video, print, radio, brand design and mailers. Our work is deliberately pertinent to the target market, but impertinent to the category.
Internationally awarded brand storytelling and content creation across earned, owned and paid channels. Rod’s work has been recognised at Effie, A.W.A.R.D, Caples, ADMA, One Show, Folio and Caxton level. Rod’s also judged at New York Festivals and Caples, NYC.
How the elements are arranged can affect site/app/banner/mobile performance by 90%. We know which elements should be placed where.
Small book, huge branding insights: what Rod’s learned working at multiple agencies across multiple client sectors.
“The best ads tell people something new…and nobody counts the number of ads you run, they just remember the impression you make.”
Great marketing is pertinent to the audience, impertinent to the category.
Before launching green flare in 2007, Rod Smith was Creative Director at Y&R Brands, Wunderman and Lavender. He’s worked with Saatchi & Saatchi (Sydney), and also ran his own agency VOOM for 10 years. His awards include Caples, One Show, ADMA, A.W.A.R.D., Mobius, Caxton and more. He has a Degree in Anthropology. As Brand Strategist and Chief Creative Officer, Rod is a highly effective hands-on brand storyteller across earned, owned and paid channels. He wrote the cult marketing book Your Brand Is A Duck.
Eight out of 10 people have purchased a piece of software or an app after watching the brand’s video – Wyzowl, 2019